In the last five years, social video marketing has burst forth with unparalleled benefits to the digital realm. Not only does it remain one of the most cost effective means to reach out to the mass, but it continues to provide a platform for further innovations in visual media. Sure, any company today has the good sense to invest in social media video marketing.
But the huge numbers of competing businesses have saturated the Social Media platforms, giving rise to a single question in every entrepreneurs mind:
What is my Brand’s visibility on the Internet?
To solidify a brand image and create an impressive internet presence, it remains crucial to remain active on the platforms, coming up with new materials, campaigns and even promotional activities. The logic is simple, really. Imagine a few men ship wrecked on an island. Isn’t it easier to spot the man with a flare gun, than a man waving his hands at a passing ship? But once again, the man waving his hands has a better chance of being rescued than a man who remains asleep on the island.
Similarly, the key to being noticed on the internet lies in constant activity on all your social media platforms. This is precisely where video content can come to your rescue. With the decreasing attention span of your audience, a visual aid is the best medium to capture your customers. And a study by Cisco forecasts that 82% of all internet activity will be dominated by Videos by 2020! So here are 5 great ways to boost your Video marketing strategy on Social Media platforms.
1) Social Video Marketing by Testimonial Videos
Use video to give social proof of your services and products by making simple testimonial videos. When a customer talks about the benefits of your brand, it not only builds credibility in the market but also automatically hooks new customers by ensuring a positive experience. So always ask the right questions, and maintain a tight script.
Utilize testimonial videos to create an emotional and human aspect of your branding strategy. It will enhance your social media engagement exponentially! Here is a video by that shows how to capture great customer testimonial videos to help market your business:
Following are some examples of highly successful testimonial videos:
Amazon:
LifeLock:
Motorola:
2) Live Videos
Live videos have taken the Internet by storm. It has become a great tool to interact with your audience in real time, giving them the opportunity to post comments and resolve queries online. When a web phenomenon is live, it is 50% more likely to have an immediate viewership than any other video that is being posted on social media.
So host a webinar, and address consumer questions, provide a brief presentation to talk about your product or give demos- the internet is your playground! You can also take the help of professional animated video production companies to add motion graphics and visual effects to make your videos more exciting and professional. For example, a small bakery can do wonders on a live video by taking its viewers behind the scene, and showing how the delicious cakes are baked in the kitchen.
Since the video is live, it creates a level of transparency and encourages interactions from patrons who are online. Here’s some inspiration to get you started on your live video right away! Some examples of great live videos:
3) DIY Videos
In the age of Social Media, people spend hours on the internet. If you can provide value to your viewers by teaching them something new, they will spend more time on your page. Do it yourself videos have a huge audience, simply because they hold a key to easily executable information.
Leading make-up brands have established an army of followers with videos that give beauty tips, or demonstrate innovative makeup ideas. Many food critics have developed a niche for themselves on the internet with 5-minute recipe videos. Even environmental activists have popularised their cause with videos that show you how to easily recycle household items to make useful things, or organize and decorate your house.
It simply doesn’t matter what your business is, as long as you can figure out an engaging tangent in your field that can be used to make valuable DIY videos. Check out how huge players such as Home Depot and Maybelline are making it big with how to videos. Home Depot:
4) Animated Social Media Explainer Videos
Explainer videos have sold like hot cakes on the internet platform in the past few years, but that should be no reason to not invest in them now. Always keep in mind that there can be many ways to say the same thing, and exploiting the various possibilities that video allows is a smart move.
These videos are a quick and efficient way to communicate with your client. They are catchy and become viral on social media sites due to the fun content. So having more than one video for your products and services, is only multiplying the favorable odds. Making these videos with different kinds of visuals, some casual and humorous, some formal, and some with storytelling, can help broaden the horizon of your clientele.
Animation videos are very popular for social media video marketing, and they can make your internet presence more successful. Don’t believe us? Maybe a look at the success of internet giants such as Drop box and Spotify with explainer videos will change your mind? These videos are also preferable because they are cost effective as compared to live action videos. There are several animated video production companies in the USA who can help you create an explainer video.
Hiring a company from India can save you some more money. Here are some examples of highly successful social media animated videos:
5) Video Campaigns
Sometimes it’s good to work for the greater good. And what can be better than a marketing strategy that promotes your brand and a good cause at the same time? “Always P&G”, started their #LikeAGirl campaign in 2013, and it has revolutionized the public outlook of what the phrase implies while promoting a worldwide motion of women empowerment.
The result? Not only have they beaten their competitor brands in sales, but they have also influenced the masses enough to become one of the top trending topics on social media.
“This film is proof of the power that creativity holds,” Judy John, CEO of Leo Burnett Canada says. “People connect with and buy the brands that share similar points of view or values they have. These brands have big ambitions and they make a positive and emotional connection with their consumers. That’s why purpose-driven brands are succeeding.”
Video campaigns are effective because they move the audience to think about a social situation, and they begin to relate to it. This ensures a high number of shares, sometimes tripling your brand visibility. Plus, since it’s a campaign, it spreads out through a long period of time, giving you a slow but steady rise in your social media visibility, and ultimately transforming your brand image.
Here are some more thought provoking campaigns that moved the world. Now that you know the tricks to successful social media video marketing, go ahead and get noticed on the Internet! Always remember to be innovative in your approach while making a video, so that it grabs the attention of your viewers.
Optimize the autoplay features on sites such as Facebook and Instagram. This ensures that your video starts playing automatically when someone scrolls through. For efficacy utilize subtitles, since autoplay works without sound, and also to cater to users who watch videos muted. User generated content can be a great place to start if you can’t decide how to begin.
That’s exactly what Facebook did with their annual video this year and it shook the internet! If you have some more brilliant ideas, we’ll love it if you share it with us. For your opinions and questions, leave a comment. After all, most great things start from a good discussion. Looking for an explainer video for your business? Check out our portfolio of amazing explainer vidoes.
Excellent article – great insight to various options!
Thank you Richard. Cheers!