10 Video Marketing Mistakes and How to Avoid Them

The world is consuming more of videos and the graph is increasing day by day. It is predicted that by 2019 as much as 80% of online users will be more inclined to watch videos. Quite obviously, video creation is a lucrative option for online marketers. But we all make mistakes, is that right? There is nothing wrong with it if only we do not proceed making them. There are top 10 video marketing mistakes in the material given in no particular order and some ways to avoid them.

• Too narrow focused-specialized jargon

This is enough tempting perspective to use special terms in order to look smarter and present oneself as a true expert. While this can be useful when your audience is limited to a certain specific niche, a reverse side though is that the spectator might feel him/herself silly.

It is important to understand the fact what the level of understanding the topic your spectator is and to speak their language. If you are still to use specialized terms in order to describe something, make sure you explained their meaning for nonprofessionals.

• Boring mounting

Pay attention to how scenes in movies and on television follow each other. The camera almost never freezes at one spot for too long.

Online video is no different! A research conducted on 2,000 participants in Canada and brain activity of 112 others by the use of electroencephalograms revealed that the average human attention span has fallen from 12 seconds in 2000, or around the time the mobile revolution began, to 8 seconds.

Surprisingly this is below the attention span of a goldfish which is believed to be 9 seconds. Your audience expects to see a catchy and fascinating content that will keep them hooked.

However, there are no hard and fast rules as to whether there should be many plans. Use inner sense in order to understand when it becomes boring.

• No call for action

Explain your spectator what you expect from him or her during watching and afterwards. Drag your spectator in for real! When you got your audience interested in your story, it is time to suggest something concrete.

For example, to call, to put like, to visit a site, to share a video, subscribe for a channel and so on. It gives power to your video.

• It’s all about you

That is not about you but about your audience. Precisely about its problems and how to solve them.

Think about what difficulties and doubts might a customer have on the way to a purchase. The more you give to understand that you listen to him or her and care about the person, the more the video is going to resonate and work for trust.

Peculiarities and advantages of the brand will not mean anything up to the time when you establish trust-based relations with a consumer.

• Not many emotions

How many successful dead behind the eyes videos do you remember lately?

Humor, worry, gladness, angry and even sadness will help your video to connect with your consumer. Refuse from a monotonous lecture about your product; add an emotional history for your video in order to fall into the heart of a potential consumer.

• Not memorable content

It seems as if everything on the net was made to interrupt from your message. How to stand out among this noise? Stimulate thinking asking right questions.

Use metaphors and examples, which are close to your spectator. Ask your audience to imagine, see, feel a smell and taste of what you describe. These all are triggers of memory, which connect their feelings with your ideas, products and services.

• Absence of pre-spawned audience

It is critically important to have a pre-spawned audience for spreading your video. All these hours of posting, tweeting, blogging, leaving comments, sharing, liking and adding new subscribers are to be paid off because you get a real base of fans who love your brand.

Creating valuable, customer-oriented video content is an excellent method to create and increase target database of subscribers but even better if you already have this database.

• No promotion

Placing a video on YouTube without sharing is all one to show a film for an empty cinema theatre.

There are so many videos posted on YouTube that even the most extending content has all the chances to remain unnoticed. A sponsored social media post can do wonders.

• Not precise enough

It might be tempting to say it all in your video. This often leads to a lengthy video. Given the lack of patience among online viewers, they may not even watch till the end. Short, sweet and focused is what you need.

Make sure you made it clear what a video is all about. Besides that, in a majority of cases, if a video is going to be focused on one problem, use one example, suggest one solution and include one call for action.

• No video at all

Video is a king of content marketing. If there are no video clips on your website and media bearers, it is time to post them! You may start with simply posting short videos where you speak of a customer`s problems and their solution.

Gradually, finding new ideas for your video, adding storytelling and professional agencies, you will get a full picture of all the benefits of online video marketing for your business.

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