14 Best Explainer Video Software in 2023 (Free and Paid)

Storytelling with stunning visuals; what better biz you could add to your business than an explainer video?
Now the point is some agencies would charge really huge amounts for a 2-3 minute explainer video and it’s near to impossible for a new business to spend that much amount of money.

That’s why I created this list of best explainer video software that you can use to create stunning explainer videos for your next marketing campaign.

14 best explainer video software to create attractive explainer videos

1. Vyond (Premium)

Vyond (formerly known as GoAnimate) is a cloud-based animated explainer video creator by using which you can develop more impactful videos in easy and quick ways.

Vyond is an amazing explainer video maker with various animated styles such as Business Friendly, Whiteboard Animation, and Video Infographics to match everyone’s needs.

Vyond is a platform that is designed with a great optimized flow, helping you to create great videos. With hundreds of templates, concepts, media assets, and drag-drop controls; everything feels so easy to do even for a person who has zero knowledge about it.

For more information about this tool, you can check out this detailed Vyond review.

The platform comes with a 14 day FREE trial with feature restrictions. It is a freemium model that offers three plans Enterprise, Business and Personal to serve you efficiently.

Features of Vyond:

1. Color changing props to match your business’s brand
2. 2d colorized cartoons, classic whiteboard characters
3. Can export videos in 720p, 1080p and animated GIFs
4. Huge range of explainer video templates, cartoon characters, movements, and other elements
5. Easy to use and simple to navigate editor
6. Can also upload personalized albums and videos based on the subscription
7. Collaborate with your friends or staff to get the job done easily

VISIT THE VYOND WEBSITE>>

 

2. Animaker (Freemium)

Animaker is a cloud SaaS-based video creation software that is considered as one of the easiest to use for even newbies who are looking to create explainer videos, infographics, and other media presentations. Large variety of assets, characters, cartoons, tons of emotions and animation just leaves your jaw-dropping.

Easy to use interface with drag and drop inbuilt templates to get you started even if you have zero knowledge about video creation.

Since the platform works on cloud you don’t have to worry about losing your previous works, Just login and resume your works anytime, anywhere. For knowing about this tool in detail, you can read this in-depth Animaker review.

The FREE version of Animaker is available with limitations. A watermark will also be added under the free plan. However, you can decide to choose the perfect plan out of four plans as per your video needs.

Features of Animaker:

1. Multiple Inbuilt video type templates such as Advertisement, Business Intro, Friendship, YouTube, and Slideshow and so on.
2. Wide variety of animation characters including 2d, 2.5d, 3d, Whiteboard, handcraft, Infographics, etc which are designed for business, education, sports, media, and other industries.
3. With features like camera, record, curve, transition effects, etc, the video creation with great visual effects has never been this easy.
4. Text-to-speech, 50+ background music tracks, 170+ sound effects, importing other voice features just bring life to your videos.

VISIT THE ANIMAKER WEBSITE>>

 

3. Renderforest (Freemium)

Renderforest is an online platform that helps you create beautiful logos, explainer videos, etc that best fits your requirements and you can be able to animate as well in the most lovely ways.

Be it for branding that includes promotional, intro videos, slideshows, corporate presentations, personal videos like birthday, marriage, or any other event invitations; Renderforest is a perfect online creation tool that is easy and fun to use.

The platform is most recommended by the users who have used it because of its competitive price, quality, and personalization.

Renderforest is extremely feature-rich that help you turn your creative ideas into mind-blowing projects in a matter of time. The editor is powered with great editing tools and elements to develop high-quality creation.

The best part about Renderforest is it has got five plans starting from a FREE model. Very low cost compared to others, with rich features and great support. Plus, you can also avail customized discounts by reaching their support team.

If you want to get your business roll on the Internet, you should consider creating a paid video on the Renderforest platform.

Features of Renderforest:

1. Wide range of design elements, scenes, media templates, styles, and assets to design logos, landing pages, and videos.
2. Wide variety of templates to serve all sectors such as marketing, food, fashion, IT, Telecom, Finance, and more.
3. Can upload images, music and video clips from your computer or even social media to attach with your creation and have it published in minutes.
4. A vast collection of royalty-free stock content like images and music to save your time.
5. Collaboration tools, screen sharing, unlimited exports, 1 click download, etc. features make your job easy.
6. Just need a few mouse clicks to create beautiful videos.

VISIT THE RENDERFOREST WEBSITE>>

 

4. Toonly (Premium)

Toonly is a great choice to develop high-converting content via Explainer videos, crowdfunding, marketing, tutorials, social media videos, and presentations. It is a simple drag and drops software that lets you create beautiful explainer videos with tons of In-built animated scenes and other digital elements even if you have never used it.

Within no time you can create stunning explainer videos with super intuitive and simple Toonly’s editor. The best thing is you can access to massive media library that has got lots of scenes, cartoon characters, backgrounds and more. The audio, voiceover, characters, and background creates a great visual experience to the users with Toonly’s platform. There’s nothing you can give more than that to your users.

Toonly doesn’t have a free trial; it gives you two subscription-based plans. However, the 30-day moneyback policy let you breathe easily and opt for it.

Features of Toonly:

1. Characters, animations, Prop Images, scenes, facial expressions, transitions, audios number will differ according to the plans
2. Record or even upload your own voiceover to the video
3. 100+ royalty FREE audio music tracks
4. Can install on more than one computer
5. Can export videos with a quality of even 1440p
6. Step-by-Step tutorials and responsive support team

VISIT THE TOONLY WEBSITE>>

 

5. PowToon (Freemium)

PowToon is a very cool looking video creation platform that has got a great media library to create compelling videos on your own without any technical knowledge. Just like the PowerPoint presentations, everything is drag and drop.

It comes with a wide variety of animation styles such as cartoon characters, whiteboards, infographics, etc. There are also free video templates that you can start customizing as per your needs.

PowToon does allow you to experiment on its platform for FREE but you should consider using subscription-based plan (Paid) if you want more in terms of quality and visuals.

Features of PowToon

1. Presentation tool to add animated images, videos, and links
2. A clever interface that allows you to create explainer videos by yourself
3. Choice of aspect ratios and sizes
4. A pre-built music library that has unlimited royalty music with various genres
5. Can upload the creation directly to YouTube, Vimeo, etc and also can export as MP4, PPT, etc.

6. Wideo (Premium)

Wideo is a popular video creation software specially designed for businesses and enterprises.

It allows users to create explainer, promotional, internal communication and presentation videos in a simpler way.
You don’t need to be a professional designer to use wideo platform, you can just select a perfect template that fits you and has the creation to go live in minutes.

Incredibly intuitive and customization makes you create great tutorials, educational presentations, product demos, narration videos and a lot more.

If your business needs a video in less time, wideo is the finest choice to create compelling videos in a matter of minutes. Adding media assets like images, videos, music, library vector objects, changing scenes, characters and backgrounds has never been so easy.

No doubt wideo is fun, easy and flexible to produce custom and professional high-quality videos.

Advanced features like Full HD video download without wideo branding, premium help, privacy control, monetization rights, etc are available only in subscription-based models. However, you can sign up for FREE and learn how to use and how it can help your business.

Features of Wideo:

1. Huge range of images, object styles, media assets, characters and other elements to add in your videos
2. Add Audio, image, video, contact form and button
3. Speed control
4. Can apply effects to multiple objects, change the animation speed, scene transitions, modify keyframes
5. Inbuilt Google image search
6. Video and project analytics section for advanced creation
7. Advanced animation tools to produce professional videos
8. Can turn videos into presentation mode with a single click

7. Moovly (Freemium)

Moovly is a SaaS-based multimedia creation platform that allows users to produce more engaging videos; like animation, business intro, YouTube, Whiteboard, promotional, infographics, tutorials with a wide range of graphics and animation options.

If you are someone who would want to construct a creative video biz with a combination of motion graphics and animation, Moovly is the right choice for you since it has huge media library of elements and styles. You can add your own images, videos, and sounds to create stunning videos and presentations.

Using the Video Automation feature of Moovly, you can distribute the videos to your customers in a wide range. Also, you can create videos via Google sheets data, download and publish them to social media channels automatically.
Moovly now also has developed its beta WordPress plugin that helps you to create interactive forms, create videos from your existing blog post data like title, content, and images. The platform also offers a free version, paid and customizable plans to fit your needs.

Features of Moovly:

1. Wide range of tools, elements, and assets to develop professional videos and presentations
2. 500,000+ royalty-free audio and digital resources
3. Can create beautiful E-cards and share with your loved ones via social media
4. Inbuilt templates to build beautiful banner/skyscraper advertisements in no time
5. Powerful, cloud editor: Moovly studio to save and resume your hard work
6. Color management, custom fonts, subtitles, screen-webcam record, collaborations, commercial rights, white-labeling options depending on the subscription plan you choose.

8. Biteable (Freemium)

Biteable is one of the popular video creation software that enables you to create awesome explainer videos, marketing videos, presentations, infographics, social media video content and a lot.

It has got 85,000+ royalty-free Shutterstock media content in its built-in library. It is highly known as one of the simplest video makers across the globe with a huge collection of templates and other media assets.

Biteable serves in various ways right from advertising, commercial, trailer videos to business explainers, slideshows, and training videos with its intuitive platform.

High-quality graphics and advanced animation tools helps you to add life to every scene of your video. Overall, Biteable is a great platform for beginners who want something simple & professional.

You can experiment on Biteable at free of cost. To access more premium content, you must go with any subscription plan that suits your needs.

Features of Biteable:

1. Built-in media templates like Business, corporate, portfolio, real estate, Wedding, charity, etc, to get you started even with zero knowledge
2. Upload your own images, music, and clips, and then improve the creation with extra effects
3. Get relative templates after entering your project requirements
4. Can pick the best fit scene to your video and also can upload the video clips from your computer
5. Push your creation to your friends, colleagues or family within minutes
6. Commercial usage rights, privacy controls, customer watermark, premium support and a lot more with the subscription that you choose
7. Unlimited edits and shares

9. Explaindio (Premium)

Explaindio is the latest and enhanced AI-based video creation software that is so much flexible and affordable. It can offer you a range of jaw-dropping assets, animation characters, drag and drop creation tools, and many other digital elements to create awesome videos.

New businesses and startups that are planning to reach a wider audience must use Explaindio’s video creation tool to develop professional and stunning explainer video.

It enables to work on hundreds of pre-animated scenes, inbuilt templates that can be utilized in generating videos. Also, provide you an option to import your own work right from fonts to any other 3d clips.

The big disappointment is that Explaindio doesn’t have a FREE trial or plan to get you started. However, you have the facility to get your complete money refund if you are not happy with their software. It has three subscription plans out of which there is one Lifetime subscription plan for just $497.

Features of Explaindio:

1. 200+ pre animation scenes
2. Multiple animations at a time
3. Full-fledged multi timeline edits
4. Can import 3d assets right from your computer
5. 140+ in-built video, image, doodle objects animation
6. Simple and intuitive video creation interface
7. In-built transitions
8. Can Integrate pixabay to use royalty-free images
9. Can import videos in formats like MP4, FLV, AVI, etc.
10. Tutorials and huge knowledge base to help you at any point in time.

10. SimpleShow (Freemium)

SimpleShow is easy to use explainer video creator that helps any individual or brand to make professional videos in less amount of time.

No need to download any tool or software into your computer, you can directly hop on to simpleshow.com, create account, and input your requirements to get perfect inbuilt templates to get started. Isn’t that making lives easier?
They designed the platform for a range of users starting from a newbie to professional with easy tutorials and design flow that are well organized with a comprehensive process. The online tool allows you to create storytelling explainer videos and presentations with motion graphics and audio that can be a “thenextbigthing” in your niche.
You can sign up for FREE to check out how the platform visually appears and how it can help you. There are three subscription plans; Business, Pro and Enterprise respectively out of which Business and Pro work on a monthly subscription.

Features of SimpleShow:

1. Unlimited videos and storyline templates
2. Upload or Record your own voice and attach with the created video as a voiceover
3. Scribble color, gallery, and effects
4. Can add subtitles
5. Access to a large number of automated voices and audio based on the plan
6. Balance the volume of effects, voice and other sounds
7. Commercial rights, the privacy of videos, watermarking, collaboration and more

11. Visme (Freemium)

Looking for an animated explainer video maker with a plethora of video templates to choose from?

Fret not!

Introducing Visme. One out of the very best options for explainer software in 2023, Visme comes with a great collection of backdrops along with text overlays, eye-catching transitions, and animations.

Besides, Visme is a great tool for anyone who’s never used any user-animated explainer videos before. In case you’re stuck, all you need to do is head over to the blogs section where you will find several tutorials to make your life easy. Plus, you can also do more with :

1. Endless array of customizable templates to beef up your marketing collaterals
2. Offline editing and presentation feature
3. A huge number of search/filter options

In essence, Visme is not just another explainer video platform that allows you to create videos but also extends your capabilities to enhance your communication needs right across social media graphics, infographics, data visualizations, and several other forms of interactive content.

While there’s a free plan available to use Visme, the $29 package brings in more options for a user to add customizations.

12. RawShorts (Premium)

Harnessing the power of AI, RawShorts is an animated explainer video that helps you create an animated explainer video by using text to video AI features. An excellent tool for small business owners, solopreneurs, as well as freelance or independent animators.

All you need to do is to input the text content or URL of a pre-published blog post and Voila! The AI powered platform will work towards creating video automatically with endless customizations to try out.

When using RawShorts, it is recommended to make use of the storyboard feature to help you choose the video type you would like to create, following which the automated wizard will present before the progression of slide options.

Once you have made your selection, go ahead and fill up the storyboard before you can launch the editor to customize the videos. The software is powered by AI which at times can be a tad bit tricky to master and thus you might want to start with a free trial to get a hang of it. Once you are familiar with the platform, you can opt from essential to business plans keeping in line with your output type.
Here’s a look at some of the standout features of this tool:

1. Simple to create content across web-based design and publishing studios
2. A robust catalog of industry specific video templates
3. Supports uploading of video clips with extended trimming and positioning options
4. Excellent drag and drop interface to add media, text as well as transitions to videos

Although a premium offering, RawShorts has a 7 day trial option and does not require a credit card.

13. Animatron (Freemium)

If you are a business owner looking to master the art of animation without trying too hard, Animatron can be your go-to-tool.

Simply put, this very software has two options to begin with, namely Wave and Studio.

The Wave option is more geared towards creating videos that can do the rounds of social media, whereas the Studio option allows one to effectively give shape to explainer videos that require use of banners and HTML5 animations.

One of the highlights of Animatron is its free plan that comes with a host of benefits that include:

1. Html5 animations
2. Drag-and-drop interface
3. Pre-made characters, background scenes, and props
4. Variety of graphics and walk-through tutorials
5. Up to five 10 seconds-long projects for personal use only
6. 2GB of video hosting storage
7. Easy switching between Lite and Expert editing modes
8. 2,200 animated objects
9. Option to import your own media assets
10. Option to edit text and customize font styles
11. Option to export to HTML5 video at 360p resolution

14. Synfig (Free)

Ever wanted your explainer video platform to be more detailed?

Well, you’ve got luck!

With Synfig, you are guaranteed the most detailed explainer video tool interface that you can work with. In case, you are well acquainted with Adobe Suite, you will have no trouble finding your way through the interface of Synfig Studio as it houses some similar functions, like brushes, fills, masking, layers, and more.

Other notable features of this all rounder explainer video software include:

1. Option to edit subject’s shape, color, and movements one frame at a time.
2. Gives users a dominant open-source 2D animation drawing and animation tool.
3. Vector tweening
4. Layers and filtering
5. Bone system for complex editing of bitmap images

Synfig is currently free for Windows, macOS X, and Linux.

Conclusion

Well, that’s the ten best explainer video software list with features and benefits that we have promised initially.
Every brand needs more sales; be it a startup or an established enterprise.

Right? Why not use Explainer videos to stand out in the crowd and yield the results more than expected?

Explainer videos are informing, entertaining, educating, engaging, memorable, and absolutely great for storytelling. People just love them and the best part is they work like a charm when it comes to SEO because a potential video has more chance to show up on Google than an article.

For Your Information, after Google, YouTube is the biggest search engine which is a video content platform.

Moreover, Explainer videos are quick, easy and inexpensive ways to get more likes, shares, feedback, sales, signups, and donations…Whatever you want!

Have you ever used any explainer video software before? What’s your experience with that software? Let me know in the comments below.